Track Profits Across ALL Platforms
KamDar connects to ANY selling platform - see which ones actually make you money.
The UK Reselling Platform Landscape in 2025
Choosing the right selling platforms can make or break your reselling business. With over 24 million Brits actively using resale platforms and new ones emerging regularly, understanding where to list your products is crucial for maximizing profits.
Platform Selection Strategy:
- Don't rely on just one platform - diversify your risk
- Match your product type to platform strengths
- Consider fees, audience, and time investment
- Test small before committing large inventory
- Track which platforms give you the best actual profit
Platform-by-Platform Breakdown
eBay UK
Pros:
- • Massive UK audience (19+ million users)
- • No selling fees on fashion items
- • Auction format for rare items
- • Strong buyer protection
- • Global reach potential
Cons:
- • 12.8% final value fee (non-fashion)
- • Complex fee structure
- • High competition
- • Returns can be challenging
- • Listing fees for some categories
Best For:
Electronics, collectables, branded fashion, rare items, anything with global appeal. Ideal for both new and experienced sellers.
Vinted
Pros:
- • Zero seller fees
- • Huge UK fashion audience
- • Simple listing process
- • Integrated shipping labels
- • Fast payment release
Cons:
- • Fashion/accessories only
- • Price-conscious buyers
- • Limited to personal sellers
- • High volume needed for profit
- • Buyer pays all fees
Best For:
Branded fashion, shoes, accessories. Perfect for casual sellers and those wanting to avoid selling fees. Quick turnover essential.
TikTok Shop
Pros:
- • Massive viral potential
- • Young, engaged audience
- • Live selling features
- • Algorithm boosts products
- • Growing rapidly in UK
Cons:
- • Requires video content creation
- • 5% commission fee
- • Platform algorithm dependent
- • Time-intensive content needs
- • Still building UK presence
Best For:
Trendy fashion, beauty products, tech gadgets. Ideal for sellers comfortable on camera and targeting Gen Z buyers.
Amazon UK
Pros:
- • Huge customer base
- • FBA handles shipping/returns
- • Prime customer reach
- • Professional selling tools
- • Scalable business model
Cons:
- • 15% referral fee (most categories)
- • £25/month professional account
- • FBA storage fees
- • Complex requirements
- • High competition
Best For:
Brand new products, electronics, books, health & beauty. Best for serious sellers wanting hands-off fulfillment.
Depop
Pros:
- • Premium pricing possible
- • Fashion-focused audience
- • Social media feel
- • Brand building potential
- • Gen Z market leader
Cons:
- • 10% selling fee
- • Requires styling/photography
- • Smaller UK audience vs Vinted
- • Fashion-only focus
- • High seller competition
Best For:
Vintage fashion, designer pieces, streetwear, Y2K items. Perfect for curated sellers targeting style-conscious buyers.
Facebook Marketplace
Pros:
- • No selling fees
- • Local collection option
- • Massive user base
- • Quick cash sales
- • No postage costs
Cons:
- • Time wasters and lowballers
- • Safety concerns (meet-ups)
- • Limited to local area
- • No seller protection
- • Inconsistent demand
Best For:
Large items, furniture, electronics, anything heavy or fragile. Great for quick local sales and avoiding postage costs.
Platform Fee Comparison (Real Cost Analysis)
| Platform | Selling Fees | Payment Processing | £50 Item Cost |
|---|---|---|---|
| Vinted | 0% | Buyer pays | £50.00 |
| Facebook Marketplace | 0% | 0% | £50.00 |
| TikTok Shop | 5% | 2.9% | £46.05 |
| eBay (Fashion) | 0% | 2.9% | £48.55 |
| Depop | 10% | 2.9% | £43.55 |
| eBay (Other) | 12.8% | 2.9% | £42.15 |
| Amazon | 15% | Included | £42.50 |
Remember: Fees Are Just One Part of Profitability
Lower fees don't always mean higher profits. Consider selling speed, buyer behaviour, and platform reach. A 15% fee platform that sells items in 1 day might be more profitable than a 0% fee platform that takes 30 days to sell.
Multi-Platform Strategy: The Smart Approach
Most successful UK resellers don't rely on just one platform. Here's how to build a smart multi-platform strategy:
Beginner Strategy
- • Primary: Vinted (fashion) + eBay (everything else)
- • Secondary: Facebook Marketplace (local/large items)
- • Focus on learning and building feedback
- • Simple cross-listing manually
Advanced Strategy
- • All platforms: Automated cross-listing
- • TikTok Shop for viral products
- • Amazon FBA for hands-off scaling
- • Platform-specific optimization
Platform-Specific Success Tips
eBay Success:
Use Best Offer feature, detailed descriptions, and consider auctions for rare items. Take advantage of zero fashion fees.
Vinted Success:
Price competitively, use bundle deals, respond quickly to messages. Volume is key due to lower individual margins.
TikTok Shop Success:
Create engaging video content, use trending sounds, participate in live selling. Focus on products that look good on camera.
Tracking Platform Performance
The biggest mistake resellers make is not tracking which platforms actually make them money. Platform fees are obvious, but what about your time, postage costs, and return rates?
Key Metrics to Track Per Platform:
- Average selling speed (days to sell)
- Actual profit after ALL fees and costs
- Return/problem rate
- Time spent per sale
- Customer lifetime value
- Seasonal performance variations
This is where KamDar becomes invaluable. Instead of manually calculating profits across multiple platforms, KamDar automatically tracks your real profitability from ANY platform, factoring in mileage, platform fees, packaging costs, and all business expenses.
2025 Platform Trends to Watch
Growing Platforms
- • TikTok Shop expanding rapidly
- • Instagram Shopping integration
- • Tilt (new UK fashion app)
- • WhatsApp Business features
Declining Focus
- • Traditional forum selling
- • Gumtree for most categories
- • Pure auction-style selling
- • Single-platform strategies
Which Platform Should You Choose?
Quick Decision Guide:
If you're selling fashion and starting out:
Start with Vinted + eBay. Zero fees and massive reach.
If you want to scale quickly:
Add Amazon FBA for hands-off fulfillment of new products.
If you're comfortable on camera:
TikTok Shop offers massive viral potential for trendy items.
If you have large/heavy items:
Facebook Marketplace for local collection saves postage costs.
Platform fees and policies change regularly. Always check current terms before listing. This comparison is based on February 2025 data and standard fee structures.