Major 2024-2025 Platform Changes
Depop: Eliminated 10% selling fee for UK sellers (March 2024) - now charges buyers instead
Facebook: Increased shipping fees to 10% (April 2024) - local pickup remains free
Vinted: Maintains zero seller fees - buyers pay 3-8% + fixed fee for protection
2025 Fee Structure Comparison
The UK reselling landscape changed dramatically in 2024, with major platforms restructuring their fee models. Here's what UK sellers actually pay in 2025:
| Platform | Seller Fees | Payment Processing | Buyer Fees |
|---|---|---|---|
| Depop (UK) | 0% (eliminated March 2024) | 2.9% + £0.30 | Marketplace fee charged |
| Vinted | 0% (always free) | 0% (free) | 3-8% + £0.30-0.80 |
| 0% local / 10% shipped | Included in selling fee | 0% |
Platform-by-Platform Analysis
Depop: Game-Changing Fee Elimination
What You Pay (UK Sellers):
- • Selling fee: 0% (eliminated March 2024)
- • Transaction fee: 2.9% + £0.30 per sale
- • Listing: Free unlimited listings
- • Shipping: Your choice of method/cost
Best For:
- • Trendy, streetwear, vintage fashion
- • Young demographic (16-26 years)
- • Brand building and community engagement
- • Items £15+ (transaction fee impact minimal)
Vinted: Zero Seller Fees Model
What You Pay (Sellers):
- • Selling fee: 0% (always been free)
- • Transaction fee: 0% (free)
- • Listing: Free unlimited listings
- • Shipping: Integrated label system
Best For:
- • Maximum profit retention
- • High-volume sellers
- • All price ranges (especially £5-50)
- • Sellers who want “set and forget” approach
Facebook Marketplace: Local vs Shipped
What You Pay:
- • Local pickup: 0% (completely free)
- • Shipped items: 10% (increased April 2024)
- • Minimum fee: £0.80 for items under £8
- • Listing: Free unlimited listings
Best For:
- • Large/heavy items (furniture, electronics)
- • Local market dominance
- • All categories beyond fashion
- • Immediate cash sales (local pickup)
Real Money Examples: What You Actually Receive
£10 Vintage T-Shirt + £3 Shipping
Total sale value: £13.00
£50 Designer Jacket + £5 Shipping
Total sale value: £55.00
£5 Accessory + £2 Shipping
*Low-value items hit hardest by fixed fees
Hidden Costs and Considerations
Time Investment Required
Safety & Security
Strategic Recommendations by Item Type
High-Value Items (£30+)
Winner: Vinted - Zero seller fees maximize your profit on expensive items where transaction fees become negligible.
Alternative: Depop for designer/streetwear with strong brand appeal, despite 2.9% transaction fee.
Medium-Value Items (£10-30)
Winner: Vinted - Consistent zero fees across all price ranges. Depop competitive for trendy items.
Consider: Facebook local pickup for electronics, home items, or non-fashion categories.
Low-Value Items (Under £10)
Winner: Vinted or Facebook Local - Fixed fees on Depop and Facebook shipping can eat 10-15% of profits.
Strategy: Bundle low-value items together to increase total sale value and reduce fee impact.
Local/Heavy Items
Winner: Facebook Marketplace - Zero fees for local pickup, massive audience, all categories allowed.
Perfect for: Furniture, electronics, bulky items, cars, anything requiring local collection.
2025 Market Trends and Insights
Depop UK
Fee elimination driving 40% increase in UK seller registrations. Competition intensifying but buyer base growing.
Vinted
Zero-fee model attracting price-conscious sellers. Buyer base growing rapidly as awareness increases.
Local marketplace dominance continues. 10% shipping fee making local pickup more attractive than ever.
Multi-Platform Strategy
Many successful UK resellers use a strategic multi-platform approach:
Recommended Platform Strategy:
List on Vinted first - Zero seller fees mean maximum profit potential
Cross-list trendy items on Depop - Tap into younger, fashion-forward audience
Use Facebook for local/non-fashion items - Electronics, furniture, anything requiring pickup
Remove from other platforms when sold - Avoid overselling and manage inventory
Platform-Specific Optimization Tips
Depop Success Tips:
- • Post daily for algorithm visibility
- • Use trending hashtags and brands
- • Engage with community (likes, follows, comments)
- • Professional styling and photography
- • Target 16-26 age demographic
Vinted Success Tips:
- • Detailed, accurate descriptions
- • Use “bump” feature strategically
- • Competitive pricing (buyers pay fees anyway)
- • Quick response to messages
- • Bundle items for higher sale values
Facebook Success Tips:
- • Post in local Facebook groups
- • Offer both pickup and shipping options
- • Use safety measures for meetups
- • Price competitively for quick local sales
- • Cross-post to relevant buy/sell groups
Platform fees and policies are subject to change. This analysis reflects the fee structures as of February 2025. Always check current platform terms before listing items.